Appointed to lead the UX team in designing connected vehicle experiences for strategic customers and accelerating the GM Envolve initiative, reimagining B2B2C digital products through innovative, automated solutions contributing to $182.7B in annual revenue. Enabling clients to streamline EV management and coordinate work vehicle operations from a centralized digital platform, integrating OnStar Vehicle Insights, GM Finance, GM Energy, EVGRO, and BrightDrop facility management tools. Supported diverse business segments, including delivery services, remarketing, and Ultium Charge 360. Partnered closely with OnStar Business Solutions leadership and Global Innovation teams to shape NextGen experiences for AI-driven connected vehicle solutions, strengthening customer relationships with GM.

Responsibilities:

• Spearheaded innovation by leading the design of 3 new digital products, scaling a team of 7+ product designers within a CX Studio of 340+ designers.
• Facilitated weekly design reviews, improving design consistency by 25% and reducing revision cycles by 40%, ensuring delivery aligned with business objectives.
• Collaborated on AI-driven solutions for EV routing optimization, DualCam safety enhancements, and visually compelling UX/UI improvements.
• Unified GM’s commercial design systems, merging three platforms into a single cohesive system, harmonizing UX and visual design.
• Delivered high-quality human experiences for GM Envolve’s $500M portfolio through rapid prototyping, enabling quick iterations and timely releases.
• Distill complicated problems into simple and elegant design solutions, accurately make decisions that guide the product direction with little information
• Successfully launched the Envolve Account ($30M value), applying inclusive design principles to onboard 40+ strategic customers during the beta release.
• Understand the technical limitations and liberties behind the seeding decisions and be able to communicate those ideas to the engineers

Responsible for directing strategic plan for clients – Cigna Pharmacy IT | Evernorth with various visual needs including user interface, interactive design solutions, UX/UI deliverables, brand identities, B2B, and B2C experiences of enterprise software products.

Key Achievements:

• Recognized by client executives as source of candid and sound advice. Adept at translating business problems into tech solutions for projects with more than 12M subs
• Supported client-first mindset by integrating library methodologies to drive efficiency with focus on the product ecosystem and how it can facilitate rapidly evolving business and consumer needs at regional, national, and global levels
• Communicated possible solutions and ideas effectively with clear design chops, using data, and iterative design that transformed knowledge of the users into compelling product features and services of 5 Enterprise Products | $80M + annual revenue
• Planned  multiple project initiatives and contributed to the vision of the enterprise technology teams managing time and workload collaboratively with product, engineering, operations, and QA
• Led hands-on product design work – producing research-based user experience briefs, user flows, detailed wireframe and specs, and user studies to design holistic and scalable solutions, components, patterns, interactions, and design systems for both Compass & Ascent ARTs
• Worked with 20+ developers and engineers across 7 different teams to ensure deliverables are consistent with design languages and systems from concept to execution 
• Shaped the user-centered products by solving clients’ problems and tapping into customers’ passion for data analytics, network modeling, benefit planning, and financial reimbursements
• Extracted MVP from major strategic initiatives and built associated roadmaps while juggling multiple projects and priorities and balancing both tactical and strategic goals and initiatives
• Established and promoted anti-fragile environment, UX design guidelines, best practices and standards through the implementation and maintenance of UI design systems, workshops etc.
• Functioned as an industry expert by pursuing professional development opportunities and conducting comprehensive research on consumer feedback & cutting-edge technical improvements