honey-home-final-ockup

Honey Home

PROJECT CONTENT Building a platform for the home services eCommerce marketplace that brings ease, transparency, and control to millennial users. A product that is easy to access and use, responsive to multiple devices, and connects millennial homeowners/renters with local home service professionals by offering a unique value proposition that provides exclusive opportunities from those currently on the market.

PROBLEM STATEMENT An active and environmentally conscious millennial homeowner/renter who lacks time requires an intelligent platform that connects him/her with multiple eco-friendly, efficient, and reliable home service providers who allow him/her to keep a better balance between work and life.

TEAM –  Rodriogo F. / Jamal A. /  Melissa V. / Carly W.

MY ROLE –  Lead Product Designer.

COMPANY – Flatiron Bootcamp. 

TIMELINE – Nov 2019 – Dec 2019

 

 

 

 

DESIGN PROCESS

 

RESEARCH

Competitive Analysis – Opportunity Gaps:

  1. Lack of transparency both for the consumer as well as for the contracted professional.
  2. Currently, the user is able to rate a professional, but reverse rating isn’t enacted on any of these platforms as of yet.
  3. Contractors lack trust with some of these sites because they are charged a fee for leads.
  4. Not all professionals are checked, screened, and licensed.

 

The Marketplace:

  1. The Global Home Services Market is expected to reach $1,133.40 billion USD by 2026 with a growth of 18.91%.
  2. The target audience for the online, on-demand home services industry is between the ages of 20 – 40. Millennials are turning to brands that can offer maximum convenience at the lowest cost.
  3. The main domain industry uses responsive web design, which leads to optimum user traffic and increases brand awareness.

 

User survey & interview:

  • Millennials do care about the supplies being used during the cleaning services.
  • Millennials prefer non-toxic, organic, and eco-friendly materials.
  • They do acknowledge that homemade cleaning products can cut down expenses on home cleaning products.

 

 

 

 

USER PERSONAS 

 

 

 

USER JOURNEY MAP & USER FLOW

 

INFORMATION ARCHITECTURE/SITE MAP

 

IDEATION  

Low-fid wireframes 

 

Divergent Thinking – Mind Mapping / Six Thinking Hats Methods

Convergent Thinking – Affinity Diagram / Priority Matrix Methods

 

ATOMIC DESIGN 

 

 

USABILITY TESTING   HERE 

 

 

STYLE GUIDE

 

ITERATIONS & SOLUTIONS 

 

HIGH-FIDELITY WIREFRAMES

 

 

POLISHED PROTOTYPES 

Published: February 21, 2016